Ever wonder why the size of the car screen is much larger than the size of the rear view mirror? Imagine if the sizes of both would be interchanged.
Driving would be....a problem.
Yet this is what we do in business. We spend a disproportionate amount of time analysing historical data and extrapolating the future from it. This is like constantly looking in the rear view mirror and not seeing the heavy tanker rushing on in front of us.
Change in the environment is dynamic and while we should look at the historical data, it should not be at the cost of keeping one’s eyes open and gathering insights from the market place.
That is the wind screen. Keep your eyes there and flick them over the rear view mirror occasionally and not Vice Versa.
Drive Safely
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